Last updated: August 21, 2026
ShapeLabs (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices you have when using shapelabs.fit.
We may collect information that you provide when using our website, completing our fitness questionnaire, making a purchase, or contacting us.
This may include your name, email address, questionnaire responses, fitness goals, training preferences, and information related to your order.
We may also automatically collect certain technical information, such as your device type, browser, approximate location, pages visited, and interactions with our website through cookies and analytics technologies.
We use your information to:
ShapeLabs may collect information you provide through our questionnaire in order to recommend or generate a fitness plan suited to your selected goals and preferences.
Please do not provide medical information through the questionnaire. ShapeLabs does not provide medical advice, diagnosis, or treatment.
Payments may be processed by third-party payment providers such as PayPal. ShapeLabs does not directly store your full payment card or payment account credentials. Payment providers process your information according to their own privacy policies.
We may use Google Analytics to understand how visitors use our website, such as which pages are visited and how users interact with the site.
Where required by applicable law, analytics technologies will only be activated after you have provided the appropriate consent through our cookie consent system.
We may use Meta technologies, including the Meta Pixel, to measure advertising performance and understand actions taken after users interact with our advertisements on platforms such as Facebook and Instagram.
Where consent is required, these technologies will only be activated after you have provided the appropriate consent.
Our website uses cookies and similar technologies. Some cookies are necessary for the website and purchasing functionality to work correctly. Other cookies may be used for analytics or advertising.
Where required, you can accept, reject, or manage non-essential cookies through the cookie consent banner on our website.
For more information, please see our Cookie Policy.
Our online store uses WooCommerce to manage products, orders, and purchases. Information necessary to process and fulfil your order may be stored as part of our store records.
We may use trusted third-party service providers to operate our website and provide our services, including website hosting, payment processing, analytics, advertising, email delivery, and e-commerce functionality.
These providers may process personal information only as necessary to provide their services and in accordance with applicable data-protection requirements.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing purchased products, maintaining appropriate business and transaction records, resolving disputes, and complying with legal obligations.
Depending on where you live, you may have rights regarding your personal information, including the right to request access to, correction of, or deletion of your personal information, and in certain circumstances to restrict or object to processing.
Where processing is based on consent, you may withdraw your consent at any time.
You may also have the right to lodge a complaint with the relevant data protection authority.
ShapeLabs is not intended for children, and we do not knowingly collect personal information from children through our services.
We may update this Privacy Policy from time to time to reflect changes to our website, services, or legal requirements. The latest version will always be available on this page.